Over on theatlantic.com they give us a brief history of just how racist colored sugar water is (are we allowed to say colored? Probably not). Historically, they attempt to claim that Coke was for whites while Pepsi was for blacks with the only evidence being that Pepsi had a "negro marketing department". It couldn't be that certain demographics and identities are targeted for focused ad campaigns, right?
No, everything must be racist including soda.